Design and animation of a branded emoji pack for vyrex.co
Branded set of animated emojis and stickers for Telegram hosting provider Vyrex (vyrex.co) - from sketches to animation
About the client
Vyrex is a hosting provider: virtual servers, infrastructure, technical support. The audience is developers, administrators, project owners, for whom Telegram has long been the main working messenger. The company channel, support chat and communication with customers go there - which means the brand should live there too.
Task: brand in every reaction
The client came with a question that many ask: does the company need a mascot? We proposed not to start with a character, but to solve a practical problem - to give the team and subscribers a set of branded emoji that can be used immediately. A mascot is a big investment with an unobvious return; a set of emojis in a corporate style - a working tool from the first day.
We agreed on two parts:
a basic set of 10 emojis - universal reactions and emotions in the style of the brand that close the daily communication;
thematic set - emoji specific to hosting: servers, uptime, deployment, support tickets, statuses - the language spoken by Vyrex clients.
We took it upon ourselves to compile the list: we studied what reactions and situations are actually repeated in channel and hosting support, and offered the client a ready-made list for approval. This way, the customer didn’t have to figure out “what kind of emoji we need”—he got a formulated solution.
Style: unity with the brand, not “just cute pictures”
The main requirement for branded emoji is that they should be read as an element of the Vyrex brand, and not as a random sticker pack from a catalog. Therefore, the set was drawn in the client’s style: a corporate palette, a uniform character of shapes and proportions, the same line thickness and style of light and shade in all elements. Each emoji is individually recognizable, and the entire set in the feed looks like one system.
For reference, we relied on our own experience: the studio had already made similar sets for other digital products, and the client saw how such emoji work in real channels.
Animation: live emoji for Telegram
Static pictures - half the battle. In Telegram, branded emoji are truly revealed in animation: they move in reactions, in the texts of posts, in headlines. Therefore, each element of the basic set received movement.
The pipeline was built so that the animation remained clean in the Telegram interface: emoji were animated on a single-color background with subsequent keying - this is how each frame has a transparent background without “dirty” edges, and the sticker fits neatly on any messenger theme, light or dark. The movement is short and looped - as required by Telegram formats for stickers and custom emoji.
How it is used
The ready-made set covers several scenarios at once:
Company channel - branded emoji in post headers, in lists, as status markers: update, maintenance, promotion.
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Support - responses from managers with branded reactions instead of system emoticons: the dialogue immediately becomes “branded”.
Subscriber reactions - custom emojis as reactions to posts in the channel: the audience literally uses the language brand.
Community chat is a sticker pack that subscribers add to themselves and distribute in their chats, and this is free coverage for the brand.
What was included in the project
Compiling a list of emoji for channel and support tasks.
Basic set of 10 emoji in the Vyrex corporate style.
Thematic set of hosting-specific emoji.
Animation of the basic set with a transparent background for formats Telegram.
Preparing files for uploading to Telegram as a sticker pack and custom emoji.
Why does it work
The most common point of contact. The client sees the logo once a day, emoji - in every message. Branded reactions keep the brand in view constantly and unobtrusively.
Practical instead of decorative.Instead of a mascot with unclear returns, a set that the team has been using since day one.
Language audience. Thematic emoji about servers, uptime and deployment are jokes and statuses that are understandable specifically to hosting clients. So the brand speaks the same language with them.
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Viral coverage. The sticker pack that subscribers set for themselves spreads throughout other people's chats along with the corporate style.
Result
Vyrex has received a tool that works in the most active environment of communication with clients: a proprietary set of animated emoji and stickers, designed in the style of the brand and tailored to real scenarios of the channel and hosting support. A small project - and one of the most frequent points of contact with the brand.
FAQ: branded stickers and emoji for business
Why does a company need its own emoji in Telegram? If a business communicates with clients in Telegram, branded ones Emoji are the most common point of contact with a brand: they appear in every support response, every post and every reaction. This is awareness without an advertising budget.
How are custom emojis different from stickers? Stickers are sent as individual messages and are available to everyone. Custom emoji are built directly into the text and reactions - the administration can use them in channels, and subscribers can set them as reactions. Usually a brand benefits from both formats, and we prepare a kit for both.
Do you need a mascot to make branded emoji? No. A set can be built on a corporate style - palette, shapes, character of graphics - without a character. A mascot makes sense when a brand needs a “voice” and a hero for communications; A basic set is all you need to get started.
How many emoji do you need to get started? A basic set of 10 universal reactions is enough to close your daily communication. The set is then expanded with thematic elements tailored to the specifics of the business.
Is animation required? Not required, but animated emoji are more noticeable in the feed and work better as reactions. We are preparing animations with a transparent background to meet Telegram's requirements so that they display correctly in light and dark themes.
Do you want branded stickers and emojis for your channel, support or community on Telegram? Studio vasilyev.design develops branded sets - from lists and sketches to animation and downloads - write to us.