How Much Does an Online Store Cost
Store prices range from $400 to several hundred thousand. We break it down honestly: what drives the cost, where you can save, and where cutting corners will cost you more.
What's included
Builder: from $400
Tilda, Shopify, Ecwid — fast launch in 5–10 days. Good for starting out and small catalogs under 200–300 products.
WordPress: from $1,000
WooCommerce with custom design. Flexible functionality, own hosting, supports large catalogs and integrations.
Custom: from $2,500
Built on Next.js, Laravel or another framework. Unique logic, high traffic, complex integrations.
Free estimate
We calculate your store's cost free after a 15-minute call. No commitment, no hidden terms.
Our work
All projects →
What determines the price of an online store
The cost of an online store is determined by four factors: platform, catalog size, required integrations, and design complexity. Understanding what you actually need takes about 15 minutes of conversation — after that a specific number appears, not a range.
Platform: builders (Tilda, Shopify) are the most affordable entry point; WordPress/WooCommerce is the price-flexibility balance; custom development gives maximum capability at corresponding cost.
Where not to cut corners
The product card design and checkout flow directly affect conversion. Saving on them costs more in lost sales. The same applies to loading speed: a store that takes more than 3 seconds to open loses up to 40% of visitors before they see a single product. We never sacrifice these parameters to reduce the quote.
FAQ
The minimum for a working store with online payments is around $350–500 using a builder like Tilda or Shopify. For that you get a catalog, cart and payment processing. Factor in ongoing costs: platform subscription from $15–30/month and payment processing at 2–3% of revenue. For a serious launch with custom design — from $1,000–1,200.
The difference is in approach, scope and experience. For $500 you typically get: a default WordPress theme with minimal customization, basic product import, a standard payment integration, no custom design and no SEO. For $2,000–5,000 you get: a unique design matched to your audience, quality responsive layout, speed optimization, proper integrations, and preparation for organic growth. The cheap solution often costs more in rewrites within a year.
Our price always includes: competitor and niche analysis, wireframing, UI design in Figma (for all key pages), responsive layout, CMS and catalog setup, payment gateway integration, basic SEO (meta tags, schema.org, sitemap), testing on real devices, delivery with documentation, and training. Not included: catalog population (can be added), third-party service subscriptions, hosting.
A builder store (Tilda, Shopify) — 5–10 business days. WordPress/WooCommerce with custom design — 4–6 weeks. A complex custom store — 6–12 weeks. Timeline depends partly on how quickly approvals come from your side — typically half the calendar time is waiting for design feedback and content.
Hosting — from $10 to $100/month depending on traffic. Domain — about $15/year. If on a builder — platform subscription from $15/month (Tilda Business, Shopify Basic). SSL certificate — usually free with hosting. Payment processing — 2–3% per transaction. Total minimum: around $30–50/month at launch on a builder platform.
